Pepsi is a brand that everyone knows, because as their website states, their products are sold in 200 countries. Which is pretty freaking crazy considering Google says there are only 195 countries on earth…So it’s safe to assume they have officially saturated their target market.
But as big as they are, they’re even bigger than you might think.
Pepsi is no longer a beverage brand. They are now Pepsi Co, a conglomerate that consists of 23 brands that generate of $70B in annual revenue. Pepsi is one of the biggest companies on the planet.
A Brief History of Pepsi:
Pepsi was originally promoted as “Brad’s Drink” in New Bern, North Carolina in 1893 by Caleb Bradham, who crafted it at his drugstore. It was later renamed Pepsi-Cola in 1898, “Pepsi” because it was advertised to relieve dyspepsia (indigestion) and “Cola” referring to the cola flavor.
You read that right, Pepsi was originally marketed as a cure to an upset stomach.
As product sales increased, the company pivoted overtime to appeal to a larger audience and diversify its products.
Fast forward to 1950 Alfred N. Steele, a former VP of Coca-Cola Company, became the CEO. He focused on creating giant advertising campaigns to increase sales. His efforts increased Pepsi’s earnings 11-fold during the 50s and made it the instant competitor of Coca Cola.
In 1965 Pepsi-Cola merged with Frito-Lay, Inc. They then diversified further with the purchase of three restaurant chains:
- Pizza Hut, Inc. (1977)
- Taco Bell Inc. (1978)
- Kentucky Fried Chicken Corp.(1986; now called KFC)…and Seven-Up
Here is the massive list of brands Pepsi Co owns today.