Sioux Falls, SD Remote, open to travel

I find out why growth isn't working, then rebuild the parts that are broken.

I'm Tyler Hayzlett, currently Chief Marketing Officer at C-Suite Network. Most of my career has been spent in businesses where somebody had to understand the whole commercial system, decide what actually needed to change, and then go build it.

Membership, media, events, software, sponsorships, consulting and publishing. Different business models, same job.

See the work Resume (PDF) LinkedIn

15+ yearsIn B2B marketing, growth and go-to-market
5 business modelsMembership, media, software, events and professional services
2 new business linesHelped build a media network and software offering from the ground up

01 / Approach

Growth problems are almost never a channel problem.

When something isn't working, the cause is usually further upstream than anyone wants it to be. Wrong buyer. Wrong offer. Positioning nobody can repeat back. A sales process that contradicts the marketing. So I start at the beginning and work down the line until I find the thing that's actually broken.

Here's the line. Every point on it has a question attached. Hover to read them.

Business model

What business are we actually in, and how does it make money?

Knowing one channel well isn't the useful part. Understanding how the whole thing connects, while knowing enough about execution to know what's realistic, is.

02 / What I run now

The job, currently.

I'm CMO at C-Suite Network, an executive membership and media business with several revenue lines that behave very differently from each other.

I lead marketing across membership, executive events and councils, the media network, a software product line, sponsorships and branded services.

I work with a small cross-functional group covering operations, events, community, CRM, development, social and sales, plus outside agencies and platforms.

Enough of the execution still runs through me that I'm rarely more than one step from the work itself.

600+Executive events supported a year

HundredsOf customer accounts on a software offering I helped build and now run

Tyler Hayzlett presenting at a C-Suite Network executive event — C-Suite Network executive programming

Audience at a C-Suite Network executive event — C-Suite Network executive event

03 / Selected work

Four things worth explaining properly.

Roles varied, so the language does too. Some of this I built, some I led, some I helped create alongside good people.

30 days C-Suite Network CRM → Software

A forced CRM migration that turned into a software business.

The problem was a deadline. The opportunity was hiding in the platform we picked to solve it.

The situation

Our contact database sat in an enterprise CRM environment that had become too expensive and cumbersome for what we needed. I had about a month to find something better and move everyone onto it.

What I did

I recommended a CRM and marketing automation platform that solved our internal problem and also opened a software opportunity nobody had asked for. I ultimately took ownership of the platform: architecture, pipelines, automation, billing, onboarding and support.

Where it landed

The software offering became part of the membership model and now serves hundreds of customer accounts, with recognition from the platform for sales volume. I still run it.

Vendor evaluation
CRM architecture
Productization
Pricing and packaging
Customer operations

100M+ C-Suite Radio 2017 to present

A podcast request that became a media network.

Our Chairman wanted a show. The infrastructure that made one show possible could just as easily host hundreds.

The situation

The ask was to launch a single podcast. While researching how to do it, we realized the same infrastructure could support an entire network.

What I did

Helped build it from nothing: concept, business model, positioning, sales materials and the host acquisition strategy used to recruit business podcasters onto the platform. Later developed the investor presentation around the media opportunity.

Where it landed

400+ shows, 75,000+ episodes and more than 100 million downloads, plus an advertising and sponsorship channel that hadn't existed before.

New business line
Positioning
Supply acquisition
Media monetization
Investor materials

C-Suite Network Thought Summit panel — Thought Summit · C-Suite Network

Broadcast production at a C-Suite Network event — Broadcast production · C-Suite Network

Portfolio Partner & client GTM Ongoing

Sponsors kept buying exposure when what they needed was a go-to-market.

Hand me a business and I'll find where the path to the customer breaks.

The situation

Partners arrived expecting audience access to produce customers. When it didn't, the assumption was that the audience was wrong. It usually wasn't.

What I did

Built a real go-to-market function around the partnerships. For each one I work through buyer, offer, positioning, economics and the systems already in place, then build what's missing: campaign architecture, landing pages, email, outbound, webinars, events, sales enablement and CRM tracking.

Where it landed

Multiple partner GTM programs run concurrently, with standard dossiers, plans and reporting that tie activity to pipeline and revenue instead of impressions. This is the work I like most.

GTM diagnosis
Buyer and offer
Campaign architecture
Sales enablement
Reporting frameworks

~165/yr The Hayzlett Group 2010 to 2017

Building the demand engine behind a professional speaking business.

Evidence that I came up through sales rather than around it.

The situation

The business ran on reputation and inbound interest. It needed a repeatable way to produce paid engagements.

What I did

Reverse engineered the market and built the audiences: certified meeting professionals, corporate event planners, speaker bureaus, association leaders, CEOs and CMOs, enterprise and franchise buyers. Identified the bureaus that mattered, built those relationships in person, and handled prospecting, proposals, contracts and client coordination.

Where it landed

Roughly 165 paid engagements a year at peak, with bureau relationships I built personally accounting for about 35% of bookings. I also helped sell recurring marketing consulting alongside company leadership.

Market segmentation
Outbound
Channel partnerships
Sales cycle ownership
Contracts

Also built

Demand engine, C-Suite NetworkBuilt the executive audience from the founders' original contacts, plus the email, outbound, SEO and lifecycle infrastructure that fills the calendar and grows membership.
Brand consolidationLed the work to unify fragmented memberships, councils and media brands under one architecture, through standards, badging, collateral and the website.
Book launchesHelped plan and run four business book launches, integrating PR, speaking, events, partnerships and audience campaigns.
Get Outdoors TVHelped launch a digital TV network with the National Shooting Sports Foundation and personally recruited 400+ existing shows and hosts onto it.
Event marketingAcquisition and lifecycle programs across 600+ executive events a year: virtual programming, local receptions, councils, summits and webinars.
VenturesStrategic advisor to CoinLion. Co-founder of Sodak Clothing.

Get Outdoors TV production set at SHOT Show — Get Outdoors TV production · SHOT Show

04 / Digital

I build the sites too.

I'm not a developer. But I can take a business or an executive from positioning through story, structure, copy and a launched site, quickly, and often enough that it's part of how I work rather than something I hand off.

hayzlett.comExecutive site

Jeffrey Hayzlett

hayzlett.com

Positioning, structure and copy direction for an executive whose speaking, media and publishing business all run through one site.

Positioning · Information architecture · Copy · Design direction · Build

triciabenn.comExecutive site

Tricia Benn

triciabenn.com

Executive positioning and story for a senior operator, taken from first conversation to launched site.

Positioning · Story · UX · Copy · Design · Build

C-Suite NetworkMembership & product

C-Suite Network

Membership, councils and product

Membership, council, product and service experiences across the ecosystem, built to be sold from rather than admired.

Membership · Councils · Product pages · Service experiences

Campaigns & eventsSelected pages

Campaigns & events

Landing pages, launches and event experiences

Landing pages, launches and event experiences supporting demand generation across the network and its partners.

Landing pages · Launches · Events · Campaigns

05 / Scale

Numbers matter less than judgment, but they answer one fair question: has this person operated at any real size?

500K+Books sold across four business book launches
100+Websites, landing pages and campaign experiences built or directed
30–50Outside agencies, platforms and vendors evaluated and managed

06 / About

I'm at my best when there's a complicated growth problem and nobody can quite agree on what's causing it.

Tyler Hayzlett in conversation at a C-Suite Network executive reception — C-Suite Network executive reception

The useful thing about my background is that I've sat on both sides of it. I've been in the room where strategy gets decided, and I've been the person who had to go make it real when there was no department to hand it to. That means I don't propose things that can't be built, and I can usually tell early whether a plan will survive contact with the actual business.

I don't have a favorite channel. I care about whether the offer is right, whether the right people know about it, and whether the path from interest to revenue makes sense. Then I'm comfortable getting deep enough into the implementation to make sure it actually works.

Based in Sioux Falls, working remote, happy to travel.

2019 to present
Chief Marketing Officer, C-Suite Network
Marketing, growth and go-to-market across membership, events, media, software, sponsorships and services.
2017 to 2019
VP Branded Services / Brand Manager, C-Suite Radio
Launched and scaled a podcast network and a new advertising channel.
2010 to 2017
Business Development / Account Executive, The Hayzlett Group
Executive brands, speaking, book launches, events and media at The Hayzlett Group and TallGrass Public Relations.
2006 to 2010
B.S. Business Administration, Marketing
Augustana University.

Go-to-market & growth

GTM strategy · Buyer and segmentation · Positioning · Offer strategy · Demand generation · Lifecycle · Product launches · Outbound · SEO · Funnel and conversion

Revenue systems

Pipeline strategy · CRM architecture · Marketing automation · Revenue operations · Software · Pricing and packaging · Attribution · Sales enablement · Sponsorships and partnerships

Brand, audience & media

Brand strategy and architecture · Executive positioning · Content · PR · Community and membership · Events · Podcasting and media · Publishing and launches

Technology

GoHighLevel · Salesforce · ActiveCampaign · Apollo · Zapier · WordPress · Google Analytics and Search Console · Megaphone · Zype · Claude and ChatGPT · Microsoft 365 · Google Workspace

07 / Contact

I'm interested in businesses with something real to build.

Especially where marketing, sales, product and operations all have to work together, and where the next stage of growth needs more than adding another channel.

[email protected] LinkedIn Resume (PDF)

Tyler Hayzlett · Sioux Falls, SD · Remote Marketing · Growth · GTM